Aussie Pooch Mobile is considered to be a successful franchising business within Australia and is owned by Christine Taylor. She has been successful in assisting hundreds of individuals to fulfil their dreams of having their own business and to take this personal to different heights. Aussie pooch mobile is a business which is aimed at providing love and care to dogs which they deserve the most. It should be noted that there are millions of people who have pets but are unable to effectively look after them or have lack of techniques to groom them. This issue was observed and analysed by Christine and this is the reason why she thought of coming up with the above business plan. Mobility helped Christine to reach maximum people and thereby helped her to provide them will various services that revolved around grooming for dogs.
Some of the advantages of the business of Christine was that the business included a mobile trailer which helped in making travelling easier that is all the necessary tools as well as equipment could be effective carried from one place to the other without any type of difficulty and this step would also help in promoting the brand in an efficient and effective manner. Similarly, the business level was further increased with the help of several marketing activities like the releasing of newsletters, expert advice as well as providing telephone services. Furthermore, some other techniques used in the marketing of the service was to provide the customers with free of cost extra services like offering the customers with a plan for dog’s diet as well as healthcare needs and plans which is essential to be considered while keeping a pet so that their health and safety can be ensured. Similarly, customers were also informed about different types of skin problems which are faced by dogs and what needs to be done in these types of situation. One of the most unique services that was provided by Christine in her Aussie pooch mobile business was to offer the customers with a hydro bath equipment.
With the case study assignment help of the above innovation or equipment it became quite easier for the pet lovers to clean their pets in a cleaner way than the previous normal garden wash. The equipment drew the interest of the customers effectively and they could witness the change in their dogs clearly. The hydro bath was successful in eliminating all types of fleas as well as ticks and thereby helped in improving the condition of skin of the dogs, entirely helped in cleaning its coat and at the same time removed all kinds of bad odour. The primary aim of the owner of the business was to come up with a niche dog bathing industry and thereby expand the business in international platforms as well. With the help of this idea, she was successfully able to retain her customers.
Some of the challenges that was faced by the Aussie pooch mobile are as follows-
Some of the services that were provided by Aussie pooch mobile was the use of mobile dog wash where Hydrobath was used that made bathing of dogs much easier and cleaner. The water in the instrument were kept warm and also included flea kill solutions. Some other services included brushing which helped in loosening the dogs and light matting, nail clipping was another service offered by the business company of Christine, which helped in ensuring that the dogs stayed clean. Aroma care along with ear and eye cleaning was also a part of the service followed by blow drying. Additionally, the company also provided several types of pet products which helps in taking care of dogs that helped in making the business one of the most successful company in Australia and other countries like United States, Malaysia, UK and New Caledonia.
Some of the challenges mentioned above, can be improved, if Christine make use of the alternative of franchising that will help in expanding the business where value along with quality services will be delivered to different regions that will in turn help in increasing the capital for the company and will also provide revenues for advertising fees. This step will also help in establishing strong relationship with different geographical location, however, one issue associated with the same is the difficulty of monitoring and controlling the processes of selection. Hence, to overcome this issue, the business organization can start their own business with an established name that will help in handling increases delivery in different geographical territories.
To increase its market share, the organization can come up with attractive discounts and promotional strategies that will help in attracting the attention of the customers and will thereby also help in increasing brand visibility which will encourage customers to make use of the services of the organization which will help in increasing the revenues as well as profitability of the company.
The business has helped on providing mobile services to customers where services reach their homes.
Prices are kept low than its competitors.
Unlike competitors, Aussie mobile pooch offer aromatherapy and blow-drying services to their customers.
Information regarding dietary, skim care and grooming recommendations are also provided.
Friendly working environment is another strength of the company.
Company has a flexible-decision making process which acts as another strength.
The company has weak recruitment policies and procedures which has led to HRM weaknesses.
The organization also faced several types of franchise problems which gives rise to controlling problems.
The company also goes through the weakness of limited capacity of trailers.
The company has the potential to expand nationally and internationally.
Growing demand for dog washing services in Australia which acts as an opportunity for growth.
Growing competition from potential international market such as Jim’s Dogwash and Hydrodog.
Issues of recruitment in other international market like the US.
English trends of infrequent dog washing.
Regulations by the government in different countries regarding franchising businesses can create a bottleneck effect.
The organization has to face different trading laws, competition and franchising laws along with consumer laws of different countries which might be difficult to maintain.
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