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AUSSIE POOCH MOBILE CASE STUDY

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About Aussie Pooch Mobile

Aussie Pooch Mobile is considered to be a successful franchising business within Australia and is owned by Christine Taylor. She has been successful in assisting hundreds of individuals to fulfil their dreams of having their own business and to take this personal to different heights. Aussie pooch mobile is a business which is aimed at providing love and care to dogs which they deserve the most. It should be noted that there are millions of people who have pets but are unable to effectively look after them or have lack of techniques to groom them. This issue was observed and analysed by Christine and this is the reason why she thought of coming up with the above business plan. Mobility helped Christine to reach maximum people and thereby helped her to provide them will various services that revolved around grooming for dogs.

Advantages and Marketing of Aussie Pooch Mobile

Some of the advantages of the business of Christine was that the business included a mobile trailer which helped in making travelling easier that is all the necessary tools as well as equipment could be effective carried from one place to the other without any type of difficulty and this step would also help in promoting the brand in an efficient and effective manner. Similarly, the business level was further increased with the help of several marketing activities like the releasing of newsletters, expert advice as well as providing telephone services. Furthermore, some other techniques used in the marketing of the service was to provide the customers with free of cost extra services like offering the customers with a plan for dog’s diet as well as healthcare needs and plans which is essential to be considered while keeping a pet so that their health and safety can be ensured. Similarly, customers were also informed about different types of skin problems which are faced by dogs and what needs to be done in these types of situation. One of the most unique services that was provided by Christine in her Aussie pooch mobile business was to offer the customers with a hydro bath equipment.

With the case study assignment help of the above innovation or equipment it became quite easier for the pet lovers to clean their pets in a cleaner way than the previous normal garden wash. The equipment drew the interest of the customers effectively and they could witness the change in their dogs clearly. The hydro bath was successful in eliminating all types of fleas as well as ticks and thereby helped in improving the condition of skin of the dogs, entirely helped in cleaning its coat and at the same time removed all kinds of bad odour. The primary aim of the owner of the business was to come up with a niche dog bathing industry and thereby expand the business in international platforms as well. With the help of this idea, she was successfully able to retain her customers.

 

Challenges Faced by the Company

Some of the challenges that was faced by the Aussie pooch mobile are as follows-

  • The service industry in Australia was at its peak, that is the service industry was growing quite fast in the country and therefore, Christine faced quite a few challenges where she had to make her services unique as well as fast to sustain her business in the competitive market. If you choose our assignment writing help, we will make sure you stay at the top of the class
  • Another challenge was threat from some of the potential international market. It should be noted that due to lack of effective and strong IT infrastructure it was difficult to gather information of the market requirements of other countries. Hence, it became both challenging as well as necessary for Christine to become aware about the market situation of a country so that she could grow and expand her business needs which a challenging task due to lack of information and technology.
  • Another issue which posed as a challenge for Christine was huge external competition which made it necessary for Christine to come up with innovation in her service that would help in outshining her business in front of other competitors. Two of the most significant competitors of the Aussie pooch mobile are Jim’s Dogwash and Hydrodog.
  • Additionally, the business had to face a lot of issues relating to finances where they had to give money to franchisers so that their services as well as business idea would not be affected.

 

Services Provided by Aussie Pooch Mobile

Some of the services that were provided by Aussie pooch mobile was the use of mobile dog wash where Hydrobath was used that made bathing of dogs much easier and cleaner. The water in the instrument were kept warm and also included flea kill solutions. Some other services included brushing which helped in loosening the dogs and light matting, nail clipping was another service offered by the business company of Christine, which helped in ensuring that the dogs stayed clean. Aroma care along with ear and eye cleaning was also a part of the service followed by blow drying. Additionally, the company also provided several types of pet products which helps in taking care of dogs that helped in making the business one of the most successful company in Australia and other countries like United States, Malaysia, UK and New Caledonia.

 

Overcoming Challenges

Some of the challenges mentioned above, can be improved, if Christine make use of the alternative of franchising that will help in expanding the business where value along with quality services will be delivered to different regions that will in turn help in increasing the capital for the company and will also provide revenues for advertising fees. This step will also help in establishing strong relationship with different geographical location, however, one issue associated with the same is the difficulty of monitoring and controlling the processes of selection. Hence, to overcome this issue, the business organization can start their own business with an established name that will help in handling increases delivery in different geographical territories.

To increase its market share, the organization can come up with attractive discounts and promotional strategies that will help in attracting the attention of the customers and will thereby also help in increasing brand visibility which will encourage customers to make use of the services of the organization which will help in increasing the revenues as well as profitability of the company.

SWOT Analysis of the Company

Strength

The business has helped on providing mobile services to customers where services reach their homes.

Prices are kept low than its competitors.

Unlike competitors, Aussie mobile pooch offer aromatherapy and blow-drying services to their customers.

Information regarding dietary, skim care and grooming recommendations are also provided.

Friendly working environment is another strength of the company.

Company has a flexible-decision making process which acts as another strength.

Weakness

The company has weak recruitment policies and procedures which has led to HRM weaknesses.

The organization also faced several types of franchise problems which gives rise to controlling problems.

The company also goes through the weakness of limited capacity of trailers.

Opportunity

The company has the potential to expand nationally and internationally.

Growing demand for dog washing services in Australia which acts as an opportunity for growth.

 

Threat

Growing competition from potential international market such as Jim’s Dogwash and Hydrodog.

Issues of recruitment in other international market like the US.

English trends of infrequent dog washing.

Regulations by the government in different countries regarding franchising businesses can create a bottleneck effect.

 

PESTEL Analysis of Aussie Pooch Mobile

Political Factors

  • The political environment of Australia is stable therefore, the company can operate effectively within the country without fear of political riots and disturbances, that might interfere with the business operations of the company.
  • However, the organization can face difficulty in the USA and Malaysia as the political environment of these countries are not stable which might affect their business operations and strategies and also have to follow different types of regulations and policies of different countries pertaining to franchising business which might have negative impact on the company.

Economic Factors

  • Every company in Australia are subject to federal tax rate of 30%, however, for small business it is reduced to 26%.
  • Countries like the US and UK have high standards of living therefore, labour is not cheap in these countries, which might be challenging for the organization.

Social Factors

  • Australia is considered to be one of the most up-to-date countries when it comes to wealth, education, health and quality of life. Australians along with people of UK, USA and Malaysia are open to innovation and new ideas therefore, the company will be readily accepted by the customers of these regions.
  • However, one essential thing that is important to note is that people in the UK and the US, follow certain trends relating to treating their pets like infrequent washing of their pets is a trend in European countries which might pose a challenge for the company.

Technological Factors

  • All the countries in which Aussie mobile company operates have strong technological infrastructure which has made it possible for the organization to reach different customers and include technical innovation in their services.
  • The organization can invest in technological equipment for their growth.

Environmental Factors

  • The company has to face the challenge of climate change in Australia and other countries, with the issue of water insecurity which might be challenging for the company’s hydrobath equipment innovation.
  • Natural disasters in these countries might affect its business operations.

Legal Factors

The organization has to face different trading laws, competition and franchising laws along with consumer laws of different countries which might be difficult to maintain.

 

Other Company Case Study Analysis

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