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COCA COLA CASE STUDY

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Introduction of Coca Cola Case Study

The Coca-Cola Company is a decaffeinated bottling company with one of the most well-known firms in the country. It is dedicated to more than 500 beverage companies, 20 of which are thousand brands, namely Coca-Cola, Diet Coke, Orange, and Sprite, four of both the top five soft drinks. It sells waters, improved water, diet sodas, juice drinks, cream and vegetable beverages, primed beverages, and fizzy drinks, in complement to fruit juices. The Bottling Investments category, which is decreasing, provides 20% of revenue and comprises employer and centralised bottling activities, independent of the bottler's geographic area. Equity revenue from the bulk of their jointly controlled investments is included in their Beverages Investments operational division. The bulk of income for retailer or aggregated bottling facilities comes from the selling of finished drinks. The results of the company's Costa, harmless, and dogadan business, and other fees generated owing to sales synchronization relationships between the Company and third parties, make up the Global Initiatives operational segment, which accounts for over 5% of total sales.

SWOT Analysis of Coca-Cola

Strength

Coca-Cola is a well-known brand with a distinct identity. Its alcoholic beverages are the most widely consumed beverages in history. Coca-Cola is without a doubt most well brands in the world, with the strongest brand equity. In 2011, Interbred gave it the title of "highest brand equity award." Its products are found in a large number country, with 70 million servings each day. It has launched over 500 new goods throughout the world. Some of these are Coca-Cola beverage variants, such as Coco Cola White and Blueberry Coca-Cola. Its brands are recognised to appeal to people from all walks of life and demographics. Coca-Cola is regarded as one of the most emotionally charged brands in the United States. Customers can readily recognise who they belong to.

Weakness

Coca-main Cola's competitor is Pepsi. Coca-Cola would have been the obvious largest company in the beverage if it hadn't been for Pepsi. Coca-Cola offers a limited range of products. Coca-Cola is trailing in this category, while Pepsi has launched several snacks such as Lays and Kurkure. It offers Pepsi a competitive advantage over Coca-Cola. Carbonated beverages are one of the most common sources of fructose. Diabetes and heart disease are two serious health problems as a result. Coca-Cola is the world's largest carbonated beverage producer. Many health professionals advise against drinking these fruit juices. For the firm, it is a contentious subject. Coca-Cola, on the other hand, has yet to come up with a nutritional alternative or remedy for this problem.

Opportunity

Coca-Cola, like Pepsi, has the chance to launch new offerings in the health and food categories. It can help them increase income and diversify their product line beyond fizzy beverages. The use of cold drinks is higher in many places with hot climates. As a result, boosting your presence in these areas might be beneficial. Coca-business Cola's relies totally on logistics and supply chain management case study. Transportation and gasoline expenses are constantly rising. As a result, coming up with some sophisticated and enhanced distribution methods might be an advantage. Coca-Cola has many bottled water brands, including Kinley. Coca-Cola has a lot of room for growth in this market sector.

Threat

Coca-Cola has been chastised for their water management practises. Many economic and environmental organisations allege that the firm consumes a lot of water in surface areas. Furthermore, it has been claimed that Coca-Cola pollutes water and mixes pesticides with water to remove pollutants. Coca-Cola was chastised by Greenpeace in a 2017 study for using single-use plastic bottles. It's also been chastised for its conservation and use of renewable energy sources. Although Pepsi is a straight competitor in the market, there are several other firms who compete with Coca-Cola unofficially. Starbucks is a Coca-Cola indirect rival that can affect Coca-market Cola's share. This is the place where knowledge meets creativity. If you choose our assignment writing help, we will make sure you stay at the top of the class. Students urgently need expert assignment help when they are facing problems with understanding difficult concepts. Our writers are available for 24*7 so you can ask for help anytime you wish. our plagiarism checker is free to use for everybody.

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PESTLE Analysis of Coca Cola

Political

Coca-Cola may have a direct influence on food items due to government rules and regulations. These laws may differ from one country to the next. The selling of Coca-Cola was formerly prohibited in Burma owing to US-Burma trade restrictions. After an almost six decade hiatus the sale resumed in 2012 when the penalty was lifted. Due to the economic situation in Cuba and North Korea, Coca-Cola can really be purchased or sold in any of these nations. The on-going trade war between the United States and China has had a significant influence on the cost of Coca-Cola foodstuffs. Steel and aluminium tariffs have increased, putting more pressure just on company's bottom line.

Economic

Despite the price hikes caused by tariffs, it recorded a rise of 8% in net sales in the third quarter of the fiscal year 2019. Though the purchase of a firm like Chi Ltd. in Nigeria had a negative influence on the profits. The firm supports the new trade deal between the United States, Mexico, and Canada, which will allow for free and fair commerce between the three countries. Consumer demand has changed away from foods drinks and toward low-calorie beverages. The wholesale price of Coca-Cola products such as Diet Coke and Zero Sugar has increased by 8%, according to the firm. Coke Zero Sugar had its best year and quickest growth in 2018, according to the president of The Company.

Social

Coca-Cola has long used social media to interact with its customers. It started the #shareacoke initiative in 2014, and it was a huge success. Individuals were told to look for bottles with names they were familiar with, offer them to relatives or friends, and then post them on social networking with the slogan broadcast a coke. Customers may also personalise their bottles at the Coca-Cola online store. On a deeper level, the firm connected with the customer. The company updated all of its social media accounts with the goal of creating a more positive social media business. It was conducted on the International Day of Kindness.

Technological

Coca-Cola has a history of tinkering with its product range. It comes with Japan's first raring frozen refreshment. The firm has a culture that encourages creativity. It encourages customers to interact with Coca-Cola goods by playing games online. It stays youthful, new, and current by utilising social networking technologies. The firm offers a freedom dispenser that allows customers to mix and match their own drinks using a computer-like screen. It also cardiovascular system for target market, whereby the firm will utilise to help understand market conditions and customer. Across the field, industry is increasingly disrupting many sectors. The transportation business is an excellent example of this. Over the last five years, the business has changed at breakneck pace, leaving established firms with little time to adapt. A company can not only are doing a technological study of the industry, but also determine the rate at which compelling vision it. Slower speeds provide for more time, but faster speeds allow for less time for a company to cope and remain successful.

Legal

Coca-Cola has had problems in the past owing to the amount of caffeine in their drinks in various nations. The firm was also ordered to pay poor salaries and treating staff in an unprofessional manner, prompting labour union complaints. It has filed racial discrimination lawsuits against its employees. Because one of its commodities was mislabelled as blackberry and blueberry juice when it was actually apple and grape juice, it has caused considerable worry. The firm has been concerned about issues like as packaging, water consumption, and poor air quality. It should place a strong emphasis on business ethics. The Coca-Cola Company is particularly concerned about them. The legal structure and mechanisms in a number of nations are insufficient to protect a foundation's property rights. Before accessing such industries, a company should carefully consider its options because it might result in the theft of the company's secret sauce, reducing its total competitive advantage.

Environmental

Coca-Cola has received a lot of flak in India for depleting the ground water. It has been stated that it is the world's largest user of freshwater. It has taken measures to address these issues and achieve near-zero carbon footprints. It has employed water-wise agricultural techniques such as RAIN and CARE, which use as little material as possible. In Fiji, the Coca-Cola business is also using solar energy to produce its beverages. In their 2018 sustainability report, they said that they will aim towards a waste-free society and set many objectives for 2020, including a 25% increase in water usage from the current 18%. Varying markets have distinct views or environmental aspects, which might have an influence on a company's profitability. Throughout a region, states might have disparate ecology and liability legislation. Before market penetration or establishing a new operation in an existing market, a company should thoroughly assess the environmental requirements that must be met in those areas.

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