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EXXONMOBIL CASE STUDY

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SWOT analysis OF ExxonMobil

SWOT analysis is effective for understanding the competitive advantage of a firm. Therefore, this framework helps to get an insight about the internal environment of a business (Bachriadi and Suryana 2016).

Strength

The brand value of the ExxonMobil remained 19.227 billion US dollars. It ranks 51st in the world in terms of brand value. Moreover, the company take the 4th position in the world in terms of oil and gas sector (Supran and Oreskes 2017). The strong market position acts in favor of the growth of company. it has the largest refiner in the world. The operation of the company reaches in most of the countries of the world. Also, it has explored the countries for both natural gas and crude oil (Kim and Kim 2020). The company is recognize through case study as the largest seller of lubes and fuels in the world due to its extensive upstream and downstream operation. The access to huge financial resources has enabled the ExxonMobil to take various projects including deep water, LNG, heavy oil, conventional oil, shale gas, light gas and sour gas. The multinational company ExxonMobil do not depend on revenue from one country due to its wide expansion.  A case study is a process or record of any research that has been conducted before. This is a part of almost every curriculum and has to be completed in a set pattern. Hence, often students look for case study assignment help. It is completely normal. There can be several reasons behind it.

Weakness

There were various lawsuits and litigations against the company around the world. Therefore, negative publicity caused by these lawsuits may result in huge financial loss for the ExxonMobil (Yusri and Yus' Shaqirah 2018). New Jersey trial against the company forced it to pay 225 million US dollars for the legal settlement as the company was involved in contamination at refineries and pollution. In recent year, the level of revenue of the ExxonMobil decreased dramatically due to turmoil and uncertainty in the oil market. In 2020, the advent of global pandemic COVID-19 has posed threat to the oil market. Thus, it has also pushed down the level of revenue of the company. Hence, oil market turmoil is a key weakness of ExxonMobil (Jackson 2020). It needs to be corrected to achieve sustainable growth for the company. Another has created on the company due to rise in level of debt in recent years. The growing level of debt will affect the growth and expansion of the business in the long run.  

Opportunities

One of the greatest opportunities for ExxonMobil is the increasing demand for oil and gas. The dependence of the individuals, businesses and industries on the energy is rising at an exponential rate and it will continue to rise. As a result, the demand for the products of the ExxonMobil will also induce on a continuous basis. Moreover, the potential of the company to grow is also huge. As per prediction, the demand for energy will rise by about 40 % from 2014 to 2040 (Hailsham, Dokubo and Deekor 2021). In order to lower the carbon footprint for the conservation o the natural environment, the use of the other energy source such as renewable energy is on the rise. Therefore, the company should shift its focus from the non-renewable resource to renewable resources to tap the lucrative opportunity. In the long run, the renewable resources will fulfill the demand for energy by almost 40 %. The company made huge investment for the LNG. There will be an increase in LNG demand in the future. Thus, it will prove beneficial for ExxonMobil to grow and sustain in this market. You just have to use the plagiarism checker tool from Tophomeworkhelper.com.

Threat

Highly competitive market is a major threat for the company. Additionally, it has caused the profit and revenue level of the company to fall. There are various competitors in the market belongs from the oil-based economies across the world. The business practices of the ExxonMobil come under the environmental regulations. Therefore, it has become essential for the company to comply with the environmental laws and regulations to operate in the market of oil and gas industry (Eccles and Krzus 2018). However, it has made the operation of the ExxonMobil challenging to keep the protection of environment as top priority. In 2020, the global pandemic COVID-19 has dampened the growth of the economies across the world, which has hampered the demand for the oil. Many countries resorted to cut the imports of oil as part of its measures to lower the expenditure and keep the balance of trade stable. Thus, this threat for the oil industry led by the global pandemic COVID-19 is also a major threat for the company ExxonMobil. It has also lowered the growth and sales of the company in the oil industry.  

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PESTLE analysis

Political factors

Political stability is an essential factor for the growth and expansion of the business. Therefore, political factors affect the long-term profitability of the oil company ExxonMobil. The US-based company took the advantage of the domestic political stability in the country, which also supported the growth of the business. However, the expansion of business in the external market depends on the trade relationship of the US with other countries of the world. The company faced trade barriers in relation to import of oil in some countries (Razif 2019). The political and trade conflict between the US and China has also affected the import of oil of ExxonMobil to the emerging market of China. Thus, these political factors have affected the macro business environment of the company. If you are on a quest of finding a trustworthy assignment help service, then you have landed at the right place.

Economic factors

Global economic conditions along with the domestic economic conditions of the US influence the performance of the company ExxonMobil in the oil market. The highly developed economy US contributes to the growth and expansion of ExxonMobil. In contrast, the company also enrich the economy of US with the help of its oil and financial resources. The change in demand and supply in the world oil market impacts the business of ExxonMobil significantly. The demand for oil in an economy depends on the economic factors such as trade barriers, recession, inflation and foreign exchange rate (Nichols 2016). In 2020, the global pandemic COVID-19 has brought recession in most of the countries of the world. It has increased the rate of unemployment, which in turn has affected the disposable income of the people. Therefore, it has lowered the demand for the products of the ExxonMobil.

Social factors

The consumption decision and preferences depend on the social factors. Therefore, the demand for energy consumption by the people determines the growth and performance of the business of ExxonMobil. In recent years, consumers prefer to use alternative energy sources such as renewable energy. Therefore, it will automatically lower the demand for products of the company. It will hamper the growth of sales along with the long-term profitability (Marcelino 2016). The supply and price of oil will influence the demand for the products of ExxonMobil. Hence, the company should be careful about the price and supply decision combined with the target market.  

Technological factors

An imperative role is played by the technological factors for the oil and gas company, ExxonMobil. Natural resources like oil and gas are limited in nature. Therefore, overconsumption may lead to the depletion. The conservation of these resources is essential. The sound technology and extensive research and development is required for the efficient exploration of oil and gas by the company ExxonMobil (Krosinsky and Purdom 2016). Technological improvement will contribute in the energy efficiency. Thus, it will automatically lower risk of operating in the highly competitive environment for the ExxonMobil. The company may opt for the alternative sources of the energy to satisfy the needs of the consumers with the assistance of advanced technology in the oil and gas sector.   

Legal factors

Legal environment plays a profound role on the growth and expansion of a business. Here, the multinational company has faced varied legal environment while operating in varied countries of the world. The company ExxonMobil must follow the strict laws and regulations associated with the energy market including copy rights, intellectual property rights, waste management, environmental laws, recycling and patents to operate in the oil and gas market (Lundin 2018). These legal factors have a huge impact on the revenue and profit of the company. In case the company fails to comply with these laws, it is subject to penalties. In addition to this, the business strategies and operation of the company depends on the laws related to price control in form of price flooring and price ceiling.

Environmental factors

The role of the environmental factors cannot be denied as it influences the macro business environment of the oil and gas company ExxonMobil. The exploration activities of the company for the non-renewable energy sources led to the emission of carbon dioxide. As a result, it has resulted in global warming due to the emissions of greenhouse gases. The change in climate due to the business practices of ExxonMobil may hamper the growth as a whole as consumers become more aware about the environmental protection (Supran and Oreskes 2020). Thus, the company must resort to green practices in order to avoid the adverse impact on the long-term profitability of the company. Many countries also impose carbon taxes, cap and trade regime to lower the carbon footprint.

References

Bachriadi, D. and Suryana, E., 2016. Land grabbing and speculation for energy business: a case study of ExxonMobil in East Java, Indonesia. Canadian Journal of Development Studies/Revue canadienne d'études du développement, 37(4), pp.578-594.

Eccles, R.G. and Krzus, M.P., 2018. Constructing ExxonMobil's First Integrated Report: An Experiment. Available at SSRN 3145369.

Hailsham, L.F.S., Dokubo, C. and Deekor, H.L., 2021. Influence of Corporate Social Responsibility of Exxon Mobil Nigeria Unlimited on Community Development in Rivers State.

Jackson, M., 2020. A Stakeholder Approach to Strategic CSR: A Case Study of ExxonMobil and a Capacity Development Initiative in the Niger Delta Region of Nigeria. University of Wales Trinity Saint David.

Kim, J. and Kim, J., 2020. A Review on the Operation Plan and Future Strategy of an Oil Major: Lessons from ExxonMobil’s.

Krosinsky, C. and Purdom, S., 2016. 15a Thoughts on filing a shareholder resolution at ExxonMobil SHAREHOLDER ENGAGEMENT TEAM OF THE DWIGHT HALL SRI FUND AT. In Sustainable Investing (pp. 264-267). Routledge.

Lundin, J., 2018, April. ExxonMobil Culture of Health. In SPE International Conference and Exhibition on Health, Safety, Security, Environment, and Social Responsibility. OnePetro.

Marcelino, J.A.B., 2016. Merger and acquisitions: the case of ExxonMobil and Anadarko.

Nichols, L.M., 2016. ROYAL DUTCH SHELL VERSUS EXXONMOBIL: THEIR CORPORATE AGILITY IN THE INDUSTRY DOWNTURN. Petroleum Accounting and Financial Management Journal, 35(2), pp.11-I.

Razif, M.S., 2019. Safety culture of Petronas ICT staff in Menara Exxonmobil/Razif Mohammed Shahreza.

Supran, G. and Oreskes, N., 2017. Assessing ExxonMobil’s climate change communications (1977–2014). Environmental Research Letters, 12(8), p.084019.

Supran, G. and Oreskes, N., 2020. Addendum to ‘Assessing ExxonMobil’s climate change communications (1977–2014)’Supran and Oreskes (2017 Environ. Res. Lett. 12 084019). Environmental Research Letters, 15(11), p.119401.

Yusri, M. and Yus' Shaqirah, A., 2018. Firm-Specific and Macroeconomics Determinants of Liquidity Risk in ExxonMobil Corporation (United States). Available at SSRN 3302168.

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