JAGUAR CASE STUDY

Jaguar Case Study

Jaguar is a popular name in luxury car segment that was founded in the year 1922 (Jaguar.com 2021). Jaguar Land River has become a Tata product in 2008.Jaguar is mainly founded in Britain and has been designed for addressing the need of premium segment. The company revenue has reached 22.98 billion GBP in between the year 2019 and 2020 (Jaguar.com 2021). The current CEO of Jaguar company is Ralf Speth. In the year  2021, the company has employed almost 44000 numbers of people and in between 2011 and 2018, huge growth has been achieved by the brand. In the year 2017, the company has sold around 604009 numbers of vehicles in the global market case study.  Students urgently need expert assignment help when they are facing problems with understanding difficult concepts. Our writers are available for 24*7 so you can ask for help anytime you wish.

SWOT

In this section SWOT analysis of Jaguar company has been represented for reflecting the strength, weakness, opportunity and threats associated with the company. The SWOT analysis significantly concentrates on providing will test and management methodology that concentrates on enabling comparison of the organization with its competitors in a specific industry. And You just have to use the plagiarism checker tool from Tophomeworkhelper.com.

Strengths

• Jaguar cars are Ultra premium luxury vehicles those have brilliant piece of Engineering and stunning features. After purchasing the brand Tata Motors has brought significant changes in its operations. Currently Jaguar has become one of the most popular luxury card manufacturers in the globe.
• Efficient workforce in the organization reflects its professionalism towards the customers. Standard performance can be considered as the prime area that is being focused by the company. High performing as well as stunning design of the products have made it quite popular in the market (Jaguar.com 2021).
• The particular company belongs from exclusive car segment and it has very strong brand image. In case of having strong brand, the company is giving tough competition to the new luxury brands those have started entering in the automobile segment.
• Steady growth has been seen in the organization after its acquisition with Tata Motors. After making a physician strong strategic value along with innovative positioning has help the organization to become market leader.

Weakness

• Although Jaguar holds significant position in the market with different range of cars in the market however compared with the competitors position it can be stated that the less numbers of ranges in cars can truth (Armeni 2017).
• Jaguar has become the top selling brand in United Kingdom however it is not top selling brand in the Global market which is still an important concern. In case of German and Japanese market the company has not got much appreciation from the customer. However the growth is showing in Chinese and Indian market but it needs to be much more in terms of maintaining its position in the Global market.
• Due to high pricing strategy compared to other luxury cars and SUV it will be really challenging for the organization to sustain in this price war.

Opportunities

• Considering the current growth statistic of Jaguar it has been found that the company is gaining positive position Chinese and Indian car manufacturing market. By developing manufacturing in need in these developing countries, company can generate higher profits in the market.
• In order to reach New customer base the company is making several initiatives to make new acquisitions that can help in promoting better revenue along with higher profitability in the market
• Economic and social situation of people make significant impact on their consumption ratio. Considering the current business environment it has been found that due to rise in disposable income, people have started spending more money on luxury brands.
• The hybrid technology along with innovative designs in the market can help Jaguar to expand its Hybrid Car manufacturing segment (Armeni 2017).
• The company has made its strong commitment towards reducing the carbon emission for maintaining its commitment towards environmental protection. This particular strategic initiative can help the organization to deal with global environmental friendly requirements.

Threats

• High competition in the market and increasing threat from other luxury car manufacturing brands such as Mercedes, Audi, BMW and Porsche can create major trade for Jaguar (Maulanaet al. 2017).
• The entire world has started focusing on fuel friendly technologies introduction of several environmental protection regulations promoted by government. Changing environmental policies it will be really difficult for Jaguar to cope up with the situation.
• Recession has made major impact on financial stability of the company that has contributed in reduced consumption of customers

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Political situation

Political stability can be considered as the most important element in business that needs to be considered by the companies while making strategic decisions. In case of Jaguar it is very important for the company to critically analyze Political situation in different countries in terms of operating in the Global context (Armeni 2017). Taxation policies along with government regulations and trade restrictions made by government between different countries can impact on strategic decision making process followed by Jaguar.

Economic situation

Over the last few years several changes in economic segment has been seen. Due to several changes in government policies the spending of the customers has also got changed. Reduced investment of government in the car manufacturing industry has impacted on Jaguar (SPOTLIGHT 2020). Increase infrastructural development improved transportation and networking process can easily contribute in improving supply chain of the company. However when the inflation rate increases in different countries in that case the company need to compromise with its pricing processes.

Social situation

The societal Trends are changing with the change of economic stability. The income growth among people has increased interest towards luxury brands. Being a global organization Jaguar is clearly aware regarding the religious values as well as believe of the customers who live in certain region (?i?i? 2020). Specifically working in developing countries like India, Bangladesh Pakistan, respecting the cultural values the company has always tried to maintain its ethical procedure to ensure smooth that read between the customers and suppliers. Increasing population across the globe has also impacted on automobile manufacturing units.

Technological situation

Technology has become an important element in current business environment because due to repeated innovation in automobile segment it has become really challenging for the organizations to maintain continuous improvement in their products (Nath and Dwivedi 2021). In case of Jaguar it has been found that the company is already known for its cutting edge innovation as well as car design. Jaguar is using aluminum technology that has helped the company to manufacture more efficient cars. Company has also successful established automobile virtual reality testing workshop saving resources and time.

Legal situation

While operating outside of UK it is an important responsibility of Jaguar to properly follow the thread regulations as well as employee rights regarding acts do have been proposed by government of that specific country (Bailey, 2021). Depending on the regulatory framework followed by the government on that specific country the intellectual property reserve and patent related safety and security can be maintained by avoiding fake product and names. After getting approval from the government the basic prices and costing are being said by the car manufacturing organizations like Jaguar in terms of maintaining fair competition in the market. Not only the legal Framework proposed by the government but also it is very important for Jaguar to consider local car manufacturing brands those do not need to pay taxes as per the foreign investors which can create price war. Therefore it can be stated that while making strategic decision it is an important responsibility for Jaguar to critically consider the legal framework followed by the specific country.

Environmental situation

Environment has become an important concerning area in current business environment because due to increasing concern of sustainability along with awareness among people regarding environmental issues the motor industry has got highly affected (Maulana et al. 2017). All the car manufacturing organizations are working hard for ensuring minimum wastage and emission in terms of maintaining sustainable approach. Jaguar is also taking various initiatives for renewable energy resources which can help the company to maintain its sustainable commitment.

Conclusion and Recommendations

By summarizing the above findings it can be stated that being a global organization Jaguar has successfully established its brand image in the market by introducing premium quality of innovative card in the market (Arias et al. 2021). Along with several opportunities in the market the company can face major challenges in terms of sustaining its business in the competitive market. In order to deal with the situation following recommendations can be beneficial for the company

• Positive investment towards introducing wider range of products can help the organization to create competitive trade on the competitors.
• More focused towards environment friendly cars in the market can help in addressing the sustainable needs of the Global customers.
• Positive investment on establishing manufacturing plants in developing countries will be beneficial for reducing the cost of operation due to availability of labors in low cost.

References

Arias, M., Hinsley, A., Nogales?Ascarrunz, P., Negroes, N., Glikman, J.A. and Milner?Gulland, E.J., 2021. Prevalence and characteristics of illegal jaguar trade in north?western Bolivia. Conservation Science and Practice, p.e444.

Armeni, A., 2017. Business model innovation in the automotive industry luxury electric vehicles: the case of Jaguar Land Rover.

Bailey, D., 2019. How long can Jaguar Land Rover continue to go it alone?.

CAO, Y., THE ROLE OF PRODUCT STANDARDIZATION IN INNOVATION-CASE STUDY OF JAGUAR.

?i?i?, D., 2020. Analiza funkcije upravljanja ljudskim potencijalima tvrtke Jaguar Land Rover Automotive PLC (Doctoral dissertation, University of Rijeka. Faculty of Economics and Business).

Hild, M., Jaguar Cars.

Jaguar.com 2021. retrieved from https://www.jaguar.com/index.html [Accessed on 7th July, 2021]

Maulana, M.I.I.M., Sherrey, G., Al-Ashaab, A., Martin, A.J., Vats, K., Omoloso, O., Masson, T., Leigh, T.R., Perramon, T.G., Moreno, V.B. and Zhang, Y., 2017. Developing Business Case Framework For The Introduction Of The Set-Based Concurrent Engineering; A Case Study assignment help At Jaguar Land Rover. INTERNATIONAL JOURNAL OF SYSTEMS APPLICATIONS, ENGINEERING & DEVELOPMENT, 11, pp.128-137.

Nath, K. and Dwivedi, R., 2021. Aesthetic Exploration of Organizational Theatrics: a Case of Tata Motors’ Jaguar Land Rover Acquisition. Philosophy of Management, pp.1-18.

Nölke, A., May, C., Mertens, D. and Schedelik, M., 2021. Elephant limps, but jaguar stumbles: Unpacking the divergence of state capitalism in Brazil and India through theories of capitalist diversity. Competition & Change, p.10245294211015597.

SPOTLIGHT, C.L., 2020. IBF Talks To CEO of Jaguar Land Rover, Sir Ralf Speth.