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KELLOGGS CASE STUDY

Kellogg’s : Case Study Analysis

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KELLOGGS PESTLE ANALYSIS

Political – Being one of the multinational company Kellogg’s has been affected by quite a number of political situations. Different factors like the boundaries that is shared by the company in the countries in which it operates has also affected the overall operation and management system of the company. The company operates in different countries and different countries comprises of different tax system which also affect the overall sales associated with the company. It can also be stated that military intrusion in different countries also destabilizes the political scenario which also affect the business that is conducted by the company in the country in which it operates in.

Economic – Financial parameters that is associated with different countries also affect the overall profitability and revenue of the company by quite huge margin. Changes in different expansion rate of the economy as well as loan rate is also known to affect the overall business of Kellogg's. National GDP of a country along with per Capitol GDP also affect the monetary cycle that is associated with the company and it also affects the overall profitability and revenue of the company. The total interest rate that is very much important for countries in which the company operates in makes the company extremely beneficial aur the company faces misfortune in the country.

Social – Social factors that affect the company include the immediate impression that is associated with the general public in which the company operates. Over the years it has been identified that there are many customers that are associated with the company which law of the products that are provided by it which creates a great Grand image for the company which not only increases the number of customers associated with the company but also increases the profitability of the company by quite a huge margin. The socio-economic spread of the population also increases the challenge for the company and the case study company comes up with different variables by the help of which it will be capable of targeting the different demographics in the market in which the company operates. Over the years it has been identified that the company has been capable of maintaining a proper brand image among its associated customers and it has also been capable of providing optimum service to the customers which has helped it in reaching new Heights in the food and beverage industry.

Technological – Technology has played a very important role in the overall development of the company over the years. Technological advancement has affected the improvement of the company by helping it become competitive in nature and come up with new products that will really be accepted by the customers and it will also help in meeting the Expectations of the customers properly. Different innovative methods have been utilized by the company over the years in the production of. With the help of technological advancement, the company has also been capable of becoming much more cost efficient during the production of which has increased the overall production of the corn flakes which is the main product of the company. From this perspective it can clearly be stated that utilization of technological advancement has been very much beneficial for the company and it can clearly be stated that it has increased the overall revenue of the company over the years and also has helped the company gain a competitive advantage in the target market in which it operates in. The research and development aspect of the company has also been invested heavily by the company which has helped it in becoming significantly developed in the food and beverage industry. The mechanical advancement that has been utilized by the company over the years has helped it in becoming the most profitable company that is currently present in the food and beverage industry and it has also helped the company generate a lot of benefit.

Legal – The company operates in different countries around the world and there are various legal laws  and case study assignment help that are associated with different countries regarding the quality and maintenance of the food items. Under this context it can clearly be stated that the policies of the company vary from one country to another in order to cope up with the legal aspect that are associated with the country. Depending upon the regulations that has been stated by the local government in which the company is operating in Kellogg's develops a new policy that needs to be followed by the employees in order to ensure that the safety and well-being of the employees are also maintained and on the other hand the company is capable of avoiding any kind of legal issues that might be faced by it. Their presence of different Intellectual Property Rights which needs to be taken into account by the company in order to ensure the fact that patents as well as different other information that has help the company in maintaining a proper competitive advantage are in accordance to the policies that has been stated by the government. over the years it has been identified that the company has not been associated with any kind of illegal factors which clearly States the present brand image that is associated with the company patron the company strictly follows the rules and regulations that has been stated by food and safety associations that are present in different countries and it is capable of providing a quality standard product to its customers which ensure that the health and safety of the customers are maintained properly. And You just have to use the plagiarism checker tool from Tophomeworkhelper.com.

Environmental – It is very important for Kellogg's to maintain the surrounding environment as it is a part of the food manufacturing industry. If the company fails in following any kind of environmental regulation or it is not capable of maintaining the surrounding environment it is operating ine then it might face a lot of pressure as well as potential boycott due to the lack of proper awareness towards the environment by the company. Taking this into account the company has been capable of the following environmental regulations and has contributed to the surrounding environment actively which has held it in gathering a lot of positive aspect from the surrounding community in which it is operating in. The company requires a lot of water during the processing of its food items the company takes Active Care in identifying the fact that it is capable of disposing the water properly into water bodies and ensure that the surrounding environment is not harmed. The company has also ensured the fact that it does not set up any of its manufacturing plants in areas in which there are presence of endangered species of flora or fauna which is one of the major positive aspects that is associated with the company.

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SWOT ANALYSIS

Strength – The major strength of the company is its presence in 80 countries all over the world in which the company is known to manufacture its product in almost 18 countries. There are many great marketing initiatives that are associated with the company with the utilization of its innovative campaigns which helps it in increasing its brand image. The company has known to initiate Earth Day celebration and also fight against hunger by taking its initiative along with Walmart which is one of the major positive points about the company.

Weakness – Some of the major weakness that is associated with the company is that the company has been pointed out about certain recalling of its product which has affected the brand image of the company by quite a huge margin. By falling into controversies, the company has lost a lot of its associated customers and this can be accounted with the present market share that is associated with the company. The nutritional value of the products that are provided by the company is not good as identified by the scanner of different government Agencies. This factor as clearly affected the brand image of the company by quite a huge margin as the company has failed in providing its consumers with an optimum service. It must be ensured that the company takes into account the health and well-being of the consumers by providing them with items that are premium in quality. Our online essay helpers offer instant assignment help No matter what is your deadline

Opportunity – The major opportunities that are associated with the company is the development of its distribution centers that are present in different countries in which the company operates. By the development of the distribution channels, it will be possible for the company to boost the production of the products and also increase the market share in different countries by quite a huge margin which will impact the overall revenue positively. The company can tie up with different restaurants, hotel as well as schools in order to boost up its business and also increase the overall revenue. Diversification of the product can be conducted by the company in which it can include different health snacks which will surely attract the attention of the consumers.

Threats – The major threat of the company is the presence of increasing competition in the market and food regulations by government Agencies.

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