Kraft Foods is situated in United Kingdom and is one of the major foods and beverage company in the world. The company operates under the tagline of fast-moving consumer goods company. There are many high units of sales as well as frequent restocking of the products of the company due to its optimum quality and competitive price. Craft food is originally owned by an American company and it is a well-established household name and there are many loyal consumers that are associated with it. In the United Kingdom as well as Ireland the product portfolio of the company can be identified to be under many core categories of product. Looking at the present perspective of the market it can be stated that the company has gained a lot of revenue over the years due to the optimum quality of the products that are provided by it to its associated customers. We have been offering top-notch online case study help since a decade.
The company operates in more than 170 countries around the world and they are many brand that are associated with it. Some of the brand that are associated with the company includes Cadbury, oreo, Philadelphia and Jacobs. The headquarter of the company was located at United Kingdom and the company had a very good contact with the different countries present in the rest parts of Europe. Various products that are provided by the company includes a wide range of food items which were readily accepted by the customers.
The company was popular with the customers due to the presence of its optimum quality cheese and dairy products. Snack foods as well as confectionery where also one of the major items that were provided by the company which wire of optimum quality. Beverage as well as convenient food were also essential items that were provided by the company to its associated customers in a much cheaper price than its competitors and also at a much higher quality. You can get custom assignment help for any subject from us. Looking at the present perspective of the business it can clearly be stated that this particular strategy that is utilized by the company is highly competitive in nature and is one of the major reasons behind the success of the company in the past. The vision of the company was all about meeting the Expectations of the customers and make the availability of the food easier and also make the food items healthy as well as more memorable. The company always strived towards prioritizing the importance of its customers and it always tried to provide superior quality products as well as services to its customers feature ranged from the wholesaler to the households. With the utilization of new technological advancement, the company looked forward to create and deliver a much better as well as healthy food items and products to its associated customers periods in the food industry the company has been capable of positioning itself in the top tiers of the food and beverage industry and the overall profitability of the company has been quite hi due to the optimum quality of the food items that were provided by it. The company was not only capable of meeting the Expectations of the customers but it was also capable of identifying the Trends that were present in the market. Seek online case study assignment help from us now if you want to pursue your academic goals.
Political - in the aspect of political scenario the company was highly beneficial as there were presence of many supports from the surrounding government of United Kingdom. There were many people in the political party that really appreciated the public policies that were conducted by the company. This aspect in turn helps the company generate a lot of public concern and the brand image of the company was impacted in a positive way. Different political Action Committee were also appointed by the company which included political actions and they also provided proper funding to different political parties in the state. The political committee were also helping the surrounding community and it also helped the political candidates in the government. We understand your situation. Let our assignement experts write the entire paper for you.
Economical - a lot of revenue was being generated by the company with the help of its market involvement in selling a lot of products as well as all the different brands that were associated with the company. High quality earning was been generated by the company in the market of United Kingdom and all the shareholders that are associated with the company were highly obliged with the quality of the service that were being provided by it to its associated customers. Due to the revenue of the company, it was capable of providing optimum earnings to the associated shareholders even under the difficult condition of the economic environment. The company continuously invested in all the associated brand as well as business in order to provide excellent offering to the associated customers of it. Due to all these investment strategies of the company it was well positioned in the market and it was capable of delivering a optimum performance which helped it in becoming one of the major food and beverage company in the industry.
Social – in the social aspect the company took on a lot of initiative to improve the current standard of living of all the employees that were associated with it. The company initiated in effective partnership with more than 1 million of farmers in United Kingdom which clearly held the farmers both financially as well as market strength. With the help of this collaboration the company was capable of increasing the Purchase limit of all the cocoa as well as coffee raw materials and it also benefited the farmers that were in partnership with the company. The greenhouse gas emission of the company was also reduced by almost 18% and the company also reduced the consumption of water by almost 30% which was readily accepted by the customers. The customers were happy with the current operations that were being conducted by the company and it was known to remove 6.5 million pounds of salt from all the associated product in the year 2010 which was a great initiative by the company.
Technological - under the technological aspect the company adopted as well as anticipated all the different needs that needs to be fulfilled by it efficiently. Different technological advancement like net weaver was also utilized by the company in order to ensure that transformation strategy can be utilized by the company whenever there is a change in the market trend.
Legal - under the legal aspect the company always abided by all the rules as well as a regulation that was stated by all the international countries as well as United Kingdom in which it operated in.
Environmental - the company set an example in the Global industry by reducing the carbon footprint as well as minimizing the various waste disposal that were conducted by all the excess packing that were done by it previously.
Strength - one of the major strengths of the company is the increase in its organic revenue. The product of the company was also readily available in different parts of the world. The company utilized innovative methods of advertising in order to reach a wide number of customers.
Weakness - the major weakness of the company includes having difficulty in launching new brands in the market. The company was also very much dependent on the various aspect of its acquisition which is one of the major weakness of it. The company is solely dependent on acquisition as a major part of its expansion strategy.
Opportunity - the major opportunity of the company was present in expansion of the business in fast growing markets. The company was performing poor in certain segments in which it could have looked for diversification. The company must have expanded its product portfolio which is also one of the major opportunities that was associated with it. The company could have easily sold packaged coffees to different Cafe in order to increase its profitability and increase its market share. Changing lifestyle of the employees associated with the company would have helped in increasing the motivation of the associated employees. The company could have easily accepted the opportunity of catching up the trend of bottled water and utilization of flavored enhancer in those bottles.
Threats - the major threat of the company include the increasing trend of the consumers to dine out in weekends and even in weekdays. There was also presence of many competitors in the market which were acquiring the market share at a much faster rate which is also one of the major threats for the company. Whether threat of the company is the growing concern on the consumers regarding their utilization of food items that were only best for their health. This growing trend among the consumer was a major concern for the company and it was not capable of utilizing this opportunity to introduce new products in the market which. Unfavorable impact was also generated on the company due to the fluctuations of the foreign currency.
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