MCDONALDS CASE STUDY HELP

Strengths

• Valuable brand – according to the researchers, the company is considered as the tenth most valuable brand in the fast food industry. It is popular for its extraordinary brand value and company regulations within the restaurant industry.
• Tasty – all the consumers reviewed the products of MCD are excellent in taste. Most popular product of MCD is the burgers and the fries. It has win over the heart of children to adults covering the entire world.
• Real estate – it is a hidden fact that, apart from selling fries and burgers, the company has also another identity – a real estate organisation. The company contains the aspiration of appearing as a multi-billion empire in the real estate industry. Along with this, the company works differently when comes the question of franchising. From the brand name to the recipes and raw materials, the company desires to become the number one organisation in this entire world.
• Technology – the company invests on the revolutionary technology to provide the consumers an extraordinary experience to the future. Apart from this, the organisation implements different services including mobile orders, online payment systems and others to provide better services to the consumers

Weaknesses

• Franchise model – researchers have criticised that the company possess a weaker model considering the notion of franchising. Their franchising procedure if complicated and the restaurants are exposed to certain kinds of risks in this regard. The company is also observed with different financial deterioration, mismanagement and the notion of consumer dissatisfaction.
• Interruption in the supply chain – researchers have observed huge interruption in the supply chain management procedure of MCD. The company limits the availability of different products. These are facing huge difficulties in performing the right operations.
• Employee satisfaction – there are various evidences that the employees of MCD leaves the organisation due to lack of satisfaction. They have recently faced huge backlash from their efficient workforce. Existing staffs went for different protests as well as strikes to increase the minimum wage. It created a mark on the positive image of the organisation.
• Breakfast menu – once the organisation was acknowledged for its extraordinary breakfast menu. However, it is no longer a charming one. During the year of 2018, the CFO of the organisation accepted that the breakfast menu of the organisation is no longer good anymore.

Opportunities

• Value meals – initially MCD were providing a value meal for the breakfast. However, they have deteriorated from the expected value of the meals. Researchers have suggested that the company can invest more on the meal system. It will help them to increase their sales and fetch more revenue.
• Innovation – Innovation always helps to establish originality of an organisation. They need to invest more on the procedure of research and development to introduce new products. For example, the consumers are becoming more health-conscious day by day. The company may introduce fresh foods with exhibiting the nutritious values.
• Global expansion – the company solely depends on the US market. However, they losing a grip over the other potential marketplace in Australia and Asian countries.
• Reframing the brand image – Investment on the procedure of training and development. It will be helpful to motivate the employees to remain dedicated for the entire organisation. Employee motivation is always supportive to secure employee satisfaction and employee retention. Along with this, they need to invest on the procedure of employee health and safety.
• McDelivery – they have taken the initiative to make a partnership with UberEats. In this way, the company may increase their door to door delivery to the consumers. It will also help the organisation to increase their availability for the potential consumers.

Threats

• Risky investment – the company is associated with risky investment on their positive outlook. They are investing more on technology which is not that much required. The company is also associated with the different experience that can generate huge returns.
• Fierce competition – the company has observed huge competition on a global context. The rivals of the organisation also include the providing healthy food. The emergence of supplementary food is providing more challenges to the organisation.

Factors

Analysis

Political

MCD needs to respond for the political laws that influences almost more than hundreds of countries. The company needs to consider the hygiene as well as health of the restaurants. Being a fast food centre the company can feel different governmental rules to provide their business. They need to be transparent enough to inform about the sugar and sodium components in their foods. Along with this, researchers have mentioned that MCD is affected by the cross-border relationship between two countries. For example, the relationship between United States and United Kingdom.

Economic

The economic stability of United States is affecting the success of MCD. The country is observed as being a smarter decider to implement every step to fetch revenue. However, the recession during the year of 2018, hit the financial condition of MCD. On the other hand, the disposable earning is a facility that helps the organisation to provide new jobs to the fresh job seekers. The brand image of MCD is increasing the consciousness of health among the entire consumer world. Hence, the organisation is observing a sudden fall in their business and losing major and potential clients.

Social

During the initial stage, the company was observed with maintaining a good relationship with the consumers. The company is criticised for being a fast-food centre. The entire world is getting concerned about the health. They are looking for fresh and organic foods. Consumers are much aware about the concept of sustainable living and sustainable consumption. MCD requires to maintain the unhealthy image of the organisation by promoting foods contain low sugar and low sodium. In this regard, the company may invest on the procedure of research and development and add nutritional value within their menu. They also need to promote their initiative to attract the potential consumers.

Technological

It is already mentioned that technology is playing a major role behind the success story of MCD. However, researchers have mentioned, apart from cosmetics and retail organisation, the company needs lesser technologies to achieve success. However, the company utilise the technology to promote their names through television screens and also through the procedure of digital marketing. The company promotes the brand names through the digital platforms including the social media and the search engine platforms. Along with this, the company utilise the technology to include the online delivery facility to serve the consumers in a better way.

Legal

Legal factors include maintaining the quantity of sugar and sodium in their food items. Along with this, it also includes following the government legalities and taxation by the organisation. Researchers have mentioned that, MCD has limited issues considering the legal factors. The company is completely depended on the United States market place. It is well educated about the legal matters of United States. Apart from this, the company is not having any difficulties considering the legal matters. They are also maintaining a relationship with the government agencies to avoid further conflicts with different organisations.

Environmental

The environment is getting concerned about the notion of sustainable living. People are developing healthy food habits which is increasing the challenges for MCD. The main products of MCD are fries and burgers that contain huger calories. People are avoiding such foods and focusing on healthy foods including salads and fresh fruits habits. Along with this, the company has limited association with different social work-related work that helps to exhibit their concern towards the community where they live. Fast-food services including KFC has shown huge initiative to employ the deaf people and providing them the wages to mitigate their livelihood.