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The multi-national organization, Microsoft, was founded by Bill Gates in the year 1975. As we all know, the product of Microsoft is Windows operating system. The Windows operating system was developed to carry out various kinds of functions using the personal computer. Microsoft also started to develop and evolve the Windows operating system to serve in the professional industry. After that, Microsoft started to gain rivals such as Macintosh from Apple and Free Linux operating system from Red Hat Enterprises. However, due to the low cost of the Windows operating system, it was adopted and accepted worldwide. Furthermore, the operations and usability of the Windows operating system were also very user-friendly due to the interactive graphical user interface. Seek online assignment help from us now if you want to pursue your academic goals. 

Microsoft also started building products that will help them to compete with other information technology services, such as they have developed MSN and Bing search engines to compete with the Google search engine. However, Google is more advanced than Microsoft. Thus, MSN and Bing never stood a chance. After that, Microsoft has developed and evolved the functionalities of their products such as Microsoft Office, Microsoft Word, Microsoft Excel, and many more. They have continuously listened to the customer requirements and developed the operating system and its products accordingly. This has helped Microsoft to gain a huge consumer or customer database worldwide. As the customer base was huge, software companies started developing software applications that are compatible with the Windows operating system. With the advancement of cloud technology, Microsoft introduced Office 365 into the Windows operating system. We have a team of experienced assignment writers as well. It gave any time and anywhere access to all the documents and files created using Microsoft products.

With the rise in various kinds of cybersecurity threats and attacks, Microsoft built their own Windows defender, which helped protect the computer system from various kinds of malicious attacks launched by hackers and intruders. The Windows defender software application comes pre-installed with the Windows operating system and is easy to set up. It can perform periodic scans on the computer system to find or detect the malicious files and folders which possess a threat to the computer system. Place a request for Microsoft case study help at Tophomeworkhelper.com. Apart from that, Windows operating is also very user-friendly and easy to operate. Furthermore, as it has a huge customer or consumer database, various kinds of tutorials present on how to use the Windows operating system. Microsoft currently develops various types of versions of the Windows operating system to serve unique purposes. It does not limit itself to become only an operating system for normal personal computer use. It has designed and developed the Windows operating system according to the various kinds of industries that are present around the world. Microsoft also has its online customer support department, which helps its customers all day long in resolving various kinds of case study help service requests.

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Microsoft SWOT Analysis

One of the biggest strengths of Microsoft is that it is one of the leading software companies around the world and has the most used operating system, is Windows. Due to the acceptance of the Windows operating system around the world and in various industries, it has the world’s largest market share with dominance over the operating system market. Apart from that, Microsoft operates in more than 190 countries in the world and claims to have a vast reach. To keep this status, Microsoft continues to develop and evolve its operating system to serve more amount of industry in various fields. Due to a huge customer or consumer base, Microsoft has brand popularity and positive brand equity too. Microsoft has its customer support department, which helps its customers and consumers around the world throughout the day.

Furthermore, Microsoft has always accepted the suggestions and feedbacks made by their customers. This has helped them in gaining a greater number of customers, loyalty from the customers, and customer retention too.  Furthermore, the software application which Microsoft has developed is very easy to use, due to which, they are easily adopted by the customers.

Apart from the strength of Microsoft, there are various kinds of weaknesses present too. In the information technology world, one of the prominent and consistent weaknesses for every organization is the cybersecurity threat and attacks from hackers and intruders. Due to the overexposure to the personal computer market, if there is any kind of threats or complaint against the organization, the value of stocks of the organization crashes quickly. Apart from that, the windows operating system is being used in major organizations in various industries. Due to this, the hackers and intruders constantly possess a great threat to the windows operating system. To compete with that, the organization always needs to upgrade its windows defender. Another weakness of the organization is the lacking of innovation as the organization has completely devoted its focus on evolving the same windows operating system over the years. Furthermore, they lack market leadership in the search engine market, which is currently one of the best leading information technologies around the world.

However, Microsoft does have various kinds of opportunities that they can work on to expand their business, one of which is the cloud business growth. They have already introduced Office 365 and can bring products furthermore in the same field. They can also make use of their Artificial Intelligence Cortana to make other kinds of innovations. Microsoft also faced various kinds of threats over the years. One of which is the workplace criticisms, where it was found that the gender ratio in the workplace is imbalanced. They also have aggressive competition from both Google and Apple. There has also been a significant rise of cybercrimes associated with the Windows operating system. One of the most popular cyber-attack on the Windows operating system is the ransomware attack. These kinds of events have also made Microsoft receive various kinds of backlashes over the years, and various kinds of industries and organizations have started using the products from Apple to continue with their operations and services.

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Microsoft PESTLE Analysis

Microsoft has expanded its business across various nations, due to which they have to face various kinds of political factors. Due to the difference in the type of governments in every nation, Microsoft has to comply with the various kinds of information technology laws set up by those governments in those nations. Along with that, Microsoft also has to comply with the political factors which benefit the citizens. The Economic factor for Microsoft depends upon the pricing of their products. As their products are adopted and accepted by various consumers and customers thus, they need to keep it to a minimum. During the recession of 2008, the organization had to lay off around 5000 employees. The social factor of Microsoft depends upon the response from the users when they launch any kind of product. With the rise of social media networking platforms, the social factors affect the revenue and net profit of the organization deeply.

Along with that, the social factors also make a mark on the reputation too. Over the years, Microsoft has also started its business on mobile phones. However, due to the high popularity of Android from Google, they have stopped their business in the smartphone market.

The technological factors are one of the vital factors which play an important role for an organization that is into the information technology field. Microsoft has always implemented the latest technology on the Windows operating system to make it more user-friendly and function with various kinds of software applications. They have also started implementing cloud technology by introducing Office 365 into the Windows operating system. The technology factors help the organization, that is, Microsoft, to become more advanced in the information technology field. Microsoft has also introduced their Artificial intelligence, which goes by the name Cortana. It helps the user with various kinds of operation, where the user provides the commands in their voice. The legal factors include the various kinds of information technology acts and laws to which the organization needs to adhere in various nations. As the organization is operating in various nations, due to which, they have to comply with different kinds of information technology acts as followed in the nations. Lastly, the environmental factors include the various kinds of initiatives taken by the organization to reduce their carbon footprint on the world. As it is one of the largest information technology organizations and a product and service-based organization, they also need to curb carbon emissions when providing the customers. They have provided various kinds of grants to several universities to research green computing. The main aim or objective of the research should be to develop or build a computer having less impact on the environment. They even pay their taxes to implement climate change. Along with that, Microsoft has always been investigating various methods and approaches, making them a carbon-neutral organization. They even provide and run various kinds of a non-profit organization which helps in the various environmental cause. Organization such as Microsoft always aims to make the world a better place to live in, and it has provided Windows Operating System to make our lives easier with accessing the technology.

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