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OB (ORGANISATIONAL BEHAVIOUR) CASE STUDY HELP

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Considering the history of organisational behaviour, it can be said that, the concept was first observed in the studies of Max Weber. The industrial revolution contains a significant cultural as well as social change within the mechanisms of the organisation. The concept of organisational behaviour leads to understanding the superfluous relationship between the authority and the workers. To put it simply, it can be said that, organisational behaviour defines the procedure how the organisation manages their human relations. There are various theories and practices developed by Maslow, Frederick Herzberg, McCellan and Victor Vroom related to different aspects that ensures employee motivation and employee satisfaction. Employee motivation and employee satisfaction are two major factors that ensures positive organisational behaviour. The study will mention a case study of Woolworths and the organisational behaviour for better understanding. Providing a brief introduction about the organisation, the article will move forward in analysing the organisational behaviour through SWOT and PESTLE analysis.

Introduction to Woolworths (Australia)

Woolworths is a very common name in the retail industry of Australia. The company contains approximately 800 stores covering the entire nation. The employee force of the organisation can be assumed as almost 30,000 staffs. The organisation is completely an Australian organisation with few branches in New Zealand also. Organisational behaviour also includes the attitude of the organisation to their consumers and their potential consumers. The dedicated employees of Woolworths are trying to please the consumers by their efficient performance. Our assignment experts are here to provide you with the necessary case study assignment help. The following SWOT and PESTLE analysis will be helpful to consider whether the organisation is effective or not in exhibiting a positive organisational behaviour. 

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Organisational Behaviour (OB) SWOT Analysis

Strengths

Weaknesses

  • The company operates with best and talented leaders. Hence, it is situated at the top position of the entire retail industry.
  • The company is using excellent segment penetration by targeting the rich sector of the community within the market. The supermarket chain has started to move from a small section to serve the entire nation with a minimum amount of time.
  • The company is skill fully managing the perception of both the consumers and the employees.
  • The company has secured a wide range of employee policies including equal pay and fair pay act, discrimination act, and different other acts related to human resources.
  • The company is continuously maintaining a follow up relationship with the consumers.
  • Finally, the company is using different promotional strategies where consumers are provided with different information regarding their products and services.
  • Considering the positioning of the organisation, they are promoting a kind of confusing nature in using the products.
  • Researchers have mentioned that the company is promoting a kind of partial attitude to different markets. The researchers have also mentioned that Woolworths targets both the premium and the value segments for providing their affordable products. However, the organisation is remaining partial for the higher income consumer segment and provide them more attention and serving them with better quality of products.
  • The company is also subjected to price wars. Or it can be termed as higher competition. The nearest and potential competitor of the organisation is Coles. It is providing similar products in comparatively lower prices. Hence, Woolworths is focusing more on the pricing strategy that needs to be developed.
  • Apart from this, there are different new domestic business providing the similar services at comparatively lower rate.

Opportunities

Threats

  • The company is utilising the opportunity of sustainability at a greater extent. The notion of sustainability refers to using the natural resources in a way that will not compromise the lives of the future generation.
  • Along with this, being a retail organisation, there are several other organisations providing similar services. Hence, the company needs to create differentiation in their in-store experience to the consumers. They can ask for different feedbacks from the consumers and personalise the services as per their desire. It will also be an initiative to ensure the competitive advantage of the organisation.
  • Apart from this, the company can utilise the procedure of digitisation to support the organisational growth and development. The consumer world in present situation is considering on online shopping. They are liking to have their products right at their doorsteps. Hence, Woolworths can strengthen the online services in stead of strengthening the in-store experience.
  • From the discussion mentioned in the weakness section, it can be said that the company is facing a huge rate of competition. The most potential competitor of Woolworths is Coles. Apart from Coles, organisations including Aldi also providing tough competition.
  • Secondly, the sudden attack of the Coronavirus has created huge problem for the organisation. People cannot move freely within the marketplace. Woolworths completely focuses on the in-store experience that is providing huge challenges in this pandemic situation.
  • Finally, the people are observed with growing concern about healthy and organic food. Woolworths is trying to reduce this issue by providing organic and freshly firm grown products to their potential consumers.

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PESTLE analysis Woolworths

The components of PESTLE analysis include – political, economic, social, technological, legal and environmental analysis. Considering the names of the factors it is easily understood that these are focused on the external factors. External factors also influence or affect the organisational performance at a greater extent. For example, the present coronavirus has introduced a pandemic situation. Woolworths and other organisations are providing opportunities to the employees to work from the remote places. Submit your task & get complete case study solution at best price. However, for a retail organisation, it is quite challenging to operate with the remote working or with the work from home facilities. The following section will mention the PESTLE analysis of the organisation.

Factor

Analysis

Political

Woolworths is known as a big brand that is solely based on Australia. Apart from Australia, the company is also providing their services in New Zealand also. Political factors allow the organisation to abide by all the political rules and regulation related to employability. Researchers have mentioned that the company contains a balanced relationship with China as well as United States that is providing huge opportunities to the organisation. The trade war created different opportunities for Woolworths to operate effectively in Australia.

Economic

Increasing amount of competition observed in the Australian market create different challenges for the organisation. Researchers have mentioned that, Woolworths is containing the majority of market share within the retail industry. Apart from Woolworths, Aldi is another competitor that is occupying 15% of the market share. However, the recent recession has introduced an increased stock loss for the organisation. Along with this, the Pandemic situation increased the option of online shopping. Amazon is providing the grocery items and other essential items through their online platform. It is also providing a huge challenge to the organisation.

Social

Woolworths is maintaining a kind and healthy relationship with their consumers. The campaign known as “Grower Fresh Campaign” promotes their initiative to provide fresh firm grown products to the consumers. Researchers have mentioned that the company is supplying products rated with 3.5 and above out of five regarding their health qualities. The introduction of different range of products and services for the consumers is a unique feature for the organisation. The company provides importance to different regions of the country. Hence, they provide products according to the regional taste. Along with this, they have arranged for a reward system to maintain a good relationship with the consumers.

Technological

Technology can be used as a greatest opportunity for the organisation. However, researchers have mentioned that Woolworths is not investing more on the procedure of technology. Technology can be used as implementing the online services. Consumers are restricted to move or make any social gathering to reduce the spread the coronavirus pandemonium. Apart from this, technology will be helpful for the organisation to promote its name and different initiatives towards the consumers. It may include optimising the social media or optimising the search engine platforms to attract more consumers or maintain their position within the market.

Legal

Australian legal environment is observed with sudden changes through the ASIC considering the field of climate change. They have attached the notion of climate change with the financial review across the entire Australia. It has introduced different alterations in the field of employment, product safety, employee safety and health, consumer protection, anti-bribery, privacy, corruption, anti-money laundering, gaming, liquor and different environmental protection law. As a responsible organisation, Woolworths needs maintain all the alterations stated in the aforementioned section. It will help the organisation to perform as a legally sound organisation in the fields of Australia.

Environmental

Final component of the analysis is Environmental factor. It includes the consideration of the organisation about the country, environment and the community where it is residing. It also termed as the corporate social responsibility. The company is associated with the “Good Business Journey Program” that helps it to reduce the carbon footprints. It is a great initiative by the organisation to support the community where they are living. It is also another initiative to support the sustainability development initiative by the organisation. Australia is a country where all the business organisations take the advantage of green technology to make the entire country pollution free.

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