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Background
The operations of the company include upwards of 7,300 coffee shops and kiosks in the United States, and nearly 3,000 in 34 other countries, with the largest numbers located in Japan, Canada, the United Kingdom, China, Taiwan, South Korea, the Philippines, Thailand, Malaysia, Mexico, Australia, Germany, and New Zealand. The mission statement of the company is “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” Our starbucks case study writers have been working in this industry for over seven years. The following six statements are the guiding principles of the company:
For the external analysis of Starbucks, the PESTLE analysis has been conducted. We have over 3000 expert academic writers at tophomeworkhelper.com to offer you optimum assistance at an economical price.
Political
The political factors affecting the company are:
Economic
Social
Technological
Legal
Environmental
Strengths | Weaknesses |
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Opportunities | Threats |
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Recommendations
Based on the above analysis the following recommendations can be given:
Conclusion
From the above discussion, it can be said that despite various setbacks, Starbucks still remains the leading brand in coffeehouse chains and is likely to continue to do so as well. The issues that they have can be easily solved by following the recommendations made above.
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