GILLETTE CASE STUDY ANALYSIS

A case study analysis is more than just a true story of what happened to a business over a number of years. Gillette case study analysis, for example, is about summarizing, analyzing, and recommending to the company what can be learned or done after reading the case study. In other words, it takes a lot of time to write the Gillette case study analysis. This is where we come in. Let our team write the Gillette case study analysis for you while you focus on priority tasks.

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Step by Step Guidelines to Write Gillette SWOT Analysis

Gillette SWOT analysis enables the brand to move from everyday problems and the same old strategies to a fresh perspective. You need to discuss the strengths, weaknesses, opportunities, and threats the brand faces in the Gillette SWOT analysis. Here’s a glimpse of what Gillette SWOT analysis should look like:

Strengths of Gillette – Internal Strategic Factors

The strengths are:

• Gillette is one of the most innovative companies in this industry. Its primary product is a shaving razor, but they have given the product plenty of innovations with time.
• The brand highlighted the new and unseen needs related to shaving and developed products to meet those needs.
• Gillette is one of the most profitable flagship brands of Proctor & Gamble, with operating margins up to 30%.

Weakness of Gillette – Internal Strategic Factors

The weaknesses are:

• The products are highly-priced, and in countries like India, people weren't ready to pay such a high price for razors.
• The company wasn’t able to address the need for customer education.
• With an increase in the number of spare parts, the cost of assembly of these parts also increased considerably.

Opportunities for Gillette – External Strategic Factors

The opportunities are:

• The company has scope for developing new products that could cater to the needs of the middle class.
• Gillette can target the middle-income group, which has a growing number of dual-income households these days.
• The brand can expand in emerging markets and grow even further.

Threats of Gillette- External Strategic Factors

The threats are:

• The increasing cut-throat completion can have an adverse impact on Gillette.
• Cheap imitations of its products can hurt the real brand image.
• Trade policies and fluctuating currencies can also pose a threat to the business.

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An Overview of Gillette PESTLE Analysis

In the Gillette PESTLE analysis, you need to analyze the brand based on its business tactics. Examine the following external factors to complete the Gillette PESTLE analysis.

• Political

The political factors are:

• Political stability
• Changing policies
• Governance system and pressure groups
• Bureaucracy and corruption

Economic

The economic factors are:

• Inflation, employment, interest, and exchange rates
• Labor market conditions
• Financial markets efficiency
• Economic structure

Social

The social factors are:

• Demographic trends
• Equality and power distance
• Gender roles
• Societal norms and class distribution

Technological

The technological factors are:

• Social media marketing
• Technological innovations and development level
• Shortened product life cycles

Legal

The legal factors are:

• Employee protection laws
• Consumer protection laws
• Intellectual property laws

Environmental

The environmental factors are:

• Recycling and waste management
• Renewable technologies
• Weather and climate conditions
• Attitude towards eco-friendly products

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FAQs Searched By Students

Q.1. How did Gillette innovate and improve its market share?

Ans:-Gillette used a slew of creative traditional ads and marketing campaigns. These campaigns support the launch of new Gillette products that could change the indifference of consumers towards shaving. It shifted from a market-driven approach to a market-driving, thereby succeeding in the future. Gillette also improved its market share by understanding the needs and preferences of target consumers.

Q.2. How does Gillette convince consumers to switch to a more expensive razor?

Ans:- Every decade or so, Gillette launches a new incremental improvement in its products. The new products are always slightly more expensive, better and more profitable. It eventually causes the consumers to migrate from the previous model to a recent one which is usually a bit more expensive.

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