MICROSOFT CASE STUDY SWOT ANALYSIS

To craft an informative case study, students must adhere to certain factors affecting an organisation's internal and external environment. Thus, in this contrast, a detailed overview of Microsoft SWOT analysis, i.e., its strength, weakness, opportunities and threats, are highly essential for your research paper. Moreover, preparing an impressive Microsoft Case Study analysis isn't easy as it comes with many challenges. Thus, to secure your grades, it will be best to approach online Microsoft case study help from the reliable website Tophomeworkhelper.com.

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• SWOT analysis

The SWOT Analysis discover organisational strengths and weaknesses and the threats and opportunities that affect the business strategy. Our writers will help you to present all the information about the Microsoft SWOT analysis.

• Strength

• The Microsoft brand is one of the strongest and 4th largest tech companies in the computer hardware and software market.
• The company's market revenue is US$143 billion in 2020(year), and its annual net income of about US$44.3 billion US Dollars reflects customer satisfaction with Microsoft.

• Weakness

• Microsoft's primary weakness is a lack of innovation in products. This affects Microsoft's strength to sell new versions of Windows and remain rivals with more advanced Apple products.
• It cannot control the illegal use of its software business, primarily operating systems in developing nations like China, India, etc.

• Opportunity

• Reducing the prices for its products and services would help to get higher sales and thereby increase its market share.
• Microsoft has opportunities to improve the attractiveness of its products through continuous improvement of its security features.

• Threats

• Microsoft has been losing millions of US Dollars just for privacy issues, bringing a constant threat to the company.
• Statistics differences in Microsoft's workforce displayed inequality, the number of women and minorities working was considerably low, fuelling severe criticism and arguments toward the company's HR policy.

• PESTLE Analysis

Microsoft pestle analysis is an analytical tool that relates to an organisation's political, economic, social, technological, environmental, and legal factors. Thus, you can examine the Microsoft pestle analysis with the help of our experts.

• Political Factors

Political forces can have a significant impact on a company's business. Moreover, political stability in a nation is also essential for companies to flourish. Thus, a constant political disruption always has a poor impact on businesses.

• Economic Factors

The economic environment of a nation determines the profitability of that market. The world market is interconnected, and anyone nation's weak economic situation can affect others. Thus, with a flourishing economy willingness of customers' purchase power increases.

• Social Factors

Socio-cultural factors also directly impact the businesses and their revenues and growth. Businesses cannot escape from such forces, as social trends and demographic changes can be favourable or unfavourable for companies.

• Technical Analysis

Microsoft has delivered good innovation and devotes a lot of capital and resources to research and investment. However, the growth in the use of mobile technology could harm the brand's business.

• Environmental Factors

Microsoft put efforts to manage environmental impact with significant investment in this direction. This brand has been carbon neutral since June 2012 and has invested in renewable energy as a part of its sustainability strategy. Thus, it emphasises making the planet a better place.

• Legal Factors 

Several legal laws affect the labour and products of Microsoft. Unlike other brands, Microsoft needs to remain careful about laws and compliance, or else legal issues will bring financial loss and many complications.

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FAQs Searched By Students

Q.1. Why Microsoft Case Study Involves PESTLE Model?

Ans:- A PESTEL analysis model of Microsoft helps marketers to analyse and monitor external marketing environment factors that impact an organisation, company or industry.

Q.2 What are the effective ways to the analysis case studies?

Ans:- The most effective steps to analyse case study are:

• Identify the most important facts surrounding the case
• Identify the key issue or issues
• Specify alternative courses of action
• Evaluate each course of action
• Recommend the best course of action

Q.3.How does SWOT Analysis Make Microsoft Case Study Systematic?

Ans:- An accurate Swot analysis of Microsoft helps to analyse:

• Strengths: Use company internal strengths to take advantage of opportunities
• Weaknesses: Work to eliminate weaknesses to avoid threats
• Opportunities: Improve weaknesses by taking advantage of opportunities

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