Perception is an important factor in business as the perception of the general public has the power to change demands and industry trends. Hence maintaining the flow of information and category of information between the general population and the company or the management, in general, is necessary. This is the job of the public relations department or public relations manager that is the branch that deals with maintaining a proper sound relationship with the general population as they are the most important stakeholders. Public relations managers are masters in the flow of information, simply by changing the pace or controlling the information flow they can create a perception that can be positive for the brand they are working for.
There are various complications in the subject and the unit will teach the meaning, the theories, and the importance of public relations. PRN101A Public relationship management Assessment will be taught by using real-life scenarios, scenario builder, team activity, and many more to make sure that the students are ready to handle information and the people control, they will put the student's people management skills at test. The aim will be to work on such skills and become better than they are currently.
There are plenty of universities and private institute that teach the essence of public relations however this code is related to a course called the Bachelor of Business and the code is a specific unit or subject in that course, this is most commonly taught at the Torrens University in Australia.
Location – Australia
Study level – Bachelor degree
Unit code – PRN101A understanding public relations
The duration of the total course is of 3 years however this specific unit will be taught along with other electives for a rough duration of 6 months.
PRN101A Assessment Solution piece of information is communicated to the public at a specific time on a specific day then it affects the perception which can be negative as well as positive in nature. The subject will teach the students how to notice such factors which will help them to understand what factors are involved in PR management. The most amount of stress will be put on case studies that will teach the essence of PR management. The case studies will be based on real-life challenging scenarios of various existing companies. The students will be asked to review the PR strategy or situation and then analyze and report the problem and mistake. Then they are required to give recommendations that will help in changing the outcome and making the situation more positive for the company.
In terms of delivery, the PRN101A Task Solution will be taught completely online based on the recent pandemic escalation. The special student portal will provide the students with all relevant study materials and teacher lectures. There will be live lectures and discussions that will help with the study experience. There are discussion forums and facilities to chat with peers and faculty so that communication barriers can be avoided. Students who need help can raise a request for extra classes or remedial classes which will be reviewed and classes will be scheduled which the respective faculty will take to help the students learn and grow and clear their doubts.
There will be scenario builders where the university will create a scenario that will have several PR problems. The students will be divided into groups then they will be asked to work together as a team to identify the PR problems and fix it or simply to manage the Public relations for the company where they have to perform every PR activity such as mass mailing or addressing face to face to the general population, handling press conferences and many more. This will test their speaking skills, hearing skills, and writing skills which are the primary necessity however this will also put their creativity to the test. They will not only be asked to do such things but also to maintain the brand image of the company they will be handling as that too is a part of PR management. Other than such innovative way of academics the institute will constantly allow the teachers to take a practice exam at any given time as per their requirement which will not be added to the grade but will help the students gear up for the main assignments and exams. The university will also provide career counseling and guidance to all students so that they have a good advantage to their starting of career.
The concept of PRN101A Task Answers is to test every attribute of the students that will determine their competency in the relevant industry. This unit will start with a group activity that will have 10% of the weightage. Here the students will be given a group scenario handling activity which has to be done in such a way that everyone will have a role to play and the report must contain a description of every individual’s role. Another 10% will be added to the attendance as a part of the grading and will be strictly monitored and graded. Attendance will be taken digitally during the online live lectures of the faculty. Then the mid-terms will take place which will be a 100 marks exam and will have a 20% weightage of the unit grade. This will contain all chapters that were taught till then. Then 30% of the weightage will be given to the case study analysis where the student has to study the elaborate case study and create a report that will contain a plan to handle the PR for the company which has to be detailed. And also recommendations to fix any existing challenges. Then 10% weightage will be given to the business PPT task that will essentially be an individual PPT based on the case study. And the rest 20% will be included in the final examination that will have case study solving and questions related to the principles and theories of public relations.
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