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BUS504 Marketing Management Assignment Solution

Marketing Management, homework helper, is a course that focuses on diverse marketing tactics, processes, and innovative techniques that change in response to consumer expectations and needs. Marketing management is typically provided as a specialisation within a management degree such as a BBA, MBA, M.Com, B.Com, PGDM, or PGPM, which might be undergraduate, postgraduate, or diploma. The course instructs students on the marketing process, which includes the planning, pricing, and promotion of goods and services to a target market. By carefully analysing and projecting market situations, the Marketing Management course focuses on activities such as promotional strategies, cost-cutting mechanisms, as well as customer creation and retention.

Which university this course code is associated

The course is associated with

Unit details:-

Location: United Kingdom

Study level: Postgraduate

Unit code: BUS504

Brief of Assessment:

BUS504 Assignment Help, management homework help is defined as 'the art and science of identifying target markets and acquiring, retaining, and increasing customers by delivering, communicating, and delivering exceptional customer value.' It is primarily reliant on the organization's offering being tailored to the needs and aspirations of the target market, as well as effective pricing, communication, and distribution to inform, motivate, and service the market. Marketing management is concerned with the creation of a specific strategy following meticulous study and forecasting of market conditions, as well as the ultimate implementation of these plans to meet the organization's goals.

Learning outcomes:

• Demonstrate knowledge of the theoretical underpinnings of marketing management in the areas specified in the topic schedule.
• Demonstrate a critical understanding of product and service branding and positioning strategies, as well as the importance of Internet marketing, social media, and other marketing mix factors in product and service branding and positioning.
• Understand the relevance of marketing principles and important topics affecting marketing strategy development, such as the marketing environment, consumer behaviour, market segmentation, targeting, positioning, branding, pricing, distribution, and promotion.
• Demonstrate an understanding of marketing theories and research principles by assessing and critically evaluating an organization's strengths and shortcomings in terms of its marketing strategy for specific products/services in relevant target markets.
• Demonstrate a high level of understanding of marketing's ethical dimensions, as well as the ability to recognise and discuss the potential effects of marketing on society, communities, and individuals.

Modules included under the course are as follows:

Business environment

The business environment is a crucial component of commerce courses. It refers to external forces and institutions with which the firm's members must deal in order to achieve the firm's organisational goals, with forces such as economic forces, social forces, political forces, technological forces, and so on, and institutions such as suppliers, customers, competitors, and so on.

According to the curriculum, the following points can be used to demonstrate the importance of the business environment:

• Identification of opportunities to gain a first-mover advantage: the first importance of the business environment is that it allows us to understand the business environment, which in turn allows us to identify advantageous opportunities and obtain their benefits before our competitors, giving us a first-mover advantage.
• Threat identification: environmental awareness and understanding of the corporate environment will assist the company in identifying various dangers in a timely manner, serving as an early warning signal.
• Using valuable resources: In a corporate setting, there are various resources such as capital, labour, machines, raw materials, and so on. Knowing the availability of these resources is important.