Marketing Management is a course that focuses on diverse marketing tactics, processes, and innovative techniques that change in response to consumer expectations and needs. Marketing management is typically provided as a specialisation within a management degree such as a BBA, MBA, M.Com, B.Com, PGDM, or PGPM, which might be undergraduate, postgraduate, or diploma. The course instructs students on the marketing process, which includes the planning, pricing, and promotion of goods and services to a target market. By carefully analysing and projecting market situations, the Marketing Management course focuses on activities such as promotional strategies, cost-cutting mechanisms, as well as customer creation and retention.
The course is associated with
Location: United Kingdom
Study level: Postgraduate
Unit code: BUS504
BUS504 Assignment Help is defined as "the art and science of identifying target markets and acquiring, retaining, and increasing customers by delivering, communicating, and delivering exceptional customer value." It is primarily reliant on the organization's offering being tailored to the needs and aspirations of the target market, as well as effective pricing, communication, and distribution to inform, motivate, and service the market. Marketing management is concerned with the creation of a specific strategy following meticulous study and forecasting of market conditions, as well as the ultimate implementation of these plans to meet the organization's goals.
The business environment is a crucial component of commerce courses. It refers to external forces and institutions with which the firm's members must deal in order to achieve the firm's organisational goals, with forces such as economic forces, social forces, political forces, technological forces, and so on, and institutions such as suppliers, customers, competitors, and so on.
According to the curriculum, the following points can be used to demonstrate the importance of the business environment:
Many businesses engage in marketing activities in some form or another. For example, if a shoemaking firm wants to launch a new advertising campaign or if a corporate corporation wants to find out what inspires their customers to do business with them, they will need the assistance of a Marketing Management expert. A master's degree in marketing management will help you improve your performance in your area while also providing you with industry expertise.
A master's degree in marketing management can assist students in analysing the needs and wants of their target audience, as well as enabling them to act on that information. This degree can assist students understand how promoting a brand or product can help a company's business and online visibility. It emphasises on developing leadership abilities, expertise, and specialisation in a specific field. It focuses on Brand Management, International Marketing, and dealing with large amounts of data in its training.
Students that take this course will be able to improve their prominent marketing strategy, instructions, and implementation all at the same time. Innovative concepts and modern technologies are used in the Masters in Marketing Management programme, making it an extremely fascinating learning experience.
The course will concentrate on developing practical knowledge of various marketing ideas and their application in managerial decisions in order to develop a successful marketing programme as follows:
In addition, the course will help you meet the following curriculum goals:
Following table shows the weightage of the course code:
Individual written report
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