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BUS504 MARKETING MANAGEMENT ASSESSMENT ANSWER

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BUS504 Marketing Management Assignment Solution

Marketing Management is a course that focuses on diverse marketing tactics, processes, and innovative techniques that change in response to consumer expectations and needs. Marketing management is typically provided as a specialisation within a management degree such as a BBA, MBA, M.Com, B.Com, PGDM, or PGPM, which might be undergraduate, postgraduate, or diploma. The course instructs students on the marketing process, which includes the planning, pricing, and promotion of goods and services to a target market. By carefully analysing and projecting market situations, the Marketing Management course focuses on activities such as promotional strategies, cost-cutting mechanisms, as well as customer creation and retention.

Learning outcomes:

  • Demonstrate knowledge of the theoretical underpinnings of marketing management in the areas specified in the topic schedule.
  • Demonstrate a critical understanding of product and service branding and positioning strategies, as well as the importance of Internet marketing, social media, and other marketing mix factors in product and service branding and positioning.
  • Understand the relevance of marketing principles and important topics affecting marketing strategy development, such as the marketing environment, consumer behaviour, market segmentation, targeting, positioning, branding, pricing, distribution, and promotion.
  • Demonstrate an understanding of marketing theories and research principles by assessing and critically evaluating an organization's strengths and shortcomings in terms of its marketing strategy for specific products/services in relevant target markets.
  • Demonstrate a high level of understanding of marketing's ethical dimensions, as well as the ability to recognise and discuss the potential effects of marketing on society, communities, and individuals.

Which university this course code is associated

The course is associated with

Unit details:-

Location: United Kingdom

Study level: Postgraduate

Unit code: BUS504

Brief of Assessment:

BUS504 Assignment Help is defined as "the art and science of identifying target markets and acquiring, retaining, and increasing customers by delivering, communicating, and delivering exceptional customer value." It is primarily reliant on the organization's offering being tailored to the needs and aspirations of the target market, as well as effective pricing, communication, and distribution to inform, motivate, and service the market. Marketing management is concerned with the creation of a specific strategy following meticulous study and forecasting of market conditions, as well as the ultimate implementation of these plans to meet the organization's goals.

Modules included under the course are as follows:

Business environment

The business environment is a crucial component of commerce courses. It refers to external forces and institutions with which the firm's members must deal in order to achieve the firm's organisational goals, with forces such as economic forces, social forces, political forces, technological forces, and so on, and institutions such as suppliers, customers, competitors, and so on.

According to the curriculum, the following points can be used to demonstrate the importance of the business environment:

  • Identification of opportunities to gain a first-mover advantage: the first importance of the business environment is that it allows us to understand the business environment, which in turn allows us to identify advantageous opportunities and obtain their benefits before our competitors, giving us a first-mover advantage.
  • Threat identification: environmental awareness and understanding of the corporate environment will assist the company in identifying various dangers in a timely manner, serving as an early warning signal.
  • Using valuable resources: In a corporate setting, there are various resources such as capital, labour, machines, raw materials, and so on. Knowing the availability of these resources is important.
  • Coping with quick changes: a constant and rapid study or scanning of the business environment will aid in understanding the changes that are occurring in the business environment, allowing the company to be prepared to confront them effectively in advance.
  • Understanding the company environment can also help managers plan and formulate policies for the future.
  • Improves performance: a greater awareness of the business environment, as well as its on-going study and scanning, makes it easier for enterprises and companies to evaluate and enhance their performance.
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Marketing management

Many businesses engage in marketing activities in some form or another. For example, if a shoemaking firm wants to launch a new advertising campaign or if a corporate corporation wants to find out what inspires their customers to do business with them, they will need the assistance of a Marketing Management expert. A master's degree in marketing management will help you improve your performance in your area while also providing you with industry expertise.

A master's degree in marketing management can assist students in analysing the needs and wants of their target audience, as well as enabling them to act on that information. This degree can assist students understand how promoting a brand or product can help a company's business and online visibility. It emphasises on developing leadership abilities, expertise, and specialisation in a specific field. It focuses on Brand Management, International Marketing, and dealing with large amounts of data in its training.

Students that take this course will be able to improve their prominent marketing strategy, instructions, and implementation all at the same time. Innovative concepts and modern technologies are used in the Masters in Marketing Management programme, making it an extremely fascinating learning experience.

Skills required:

  • Result Oriented Attitude
  • Time Management 
  • Academic Excellence 
  • Leadership Qualities 
  • Skill Diversity 
  • Multiple Task Ability 
  • Teamwork
  • Problem Solving 
  • Analytical Skills
  • Adaptability to Change
  • Hands-on Practical Experience 
  • Global Orientation
  • Consulting

The course will concentrate on developing practical knowledge of various marketing ideas and their application in managerial decisions in order to develop a successful marketing programme as follows:

  1. Marketing: Definition, Functions, and Importance Marketing vs. selling. Internal and external (micro and macro) marketing environments: nature, types, and strategies for dealing with them. Marketing Manager's Ethical and Social Responsibilities
  2. Marketing System: Marketing Types, Marketing Information System (MIS) Definition and Components Marketing Research: Definition, Process, and Importance
  3. Consumer behaviour: Factors Affecting Consumer behaviour, Consumer Buying Process, Buying Motives, and the Indian Consumer Market
  4. Concept, Importance, and Basis of Market Segmentation Concept & Importance of Target Market Selection and Market Positioning Repositioning the market. Market Segmentation vs. Product Differentiation Marketing Issues of the Present.
 

You should be able to do the following at the end of this course:

  • Recognize the relevance of marketing in a corporation, how marketing links to other corporate tasks, and marketing's role in society.
  • Conduct basic secondary research about marketing in a company (e.g., utilising Internet search engines like Google).
  • For a certain product or service, identify, assess, and define a target market.
  • Create a marketing plan or strategy for a product or service (e.g., corporate goals, marketing goals, target markets, advertising, price, distribution, product/service development, competitor evaluation, contingency plans, budget, and so on.)
  • Analyse and evaluate the marketing strategy for a current product or service. Understand the fundamental marketing theories and principles.

In addition, the course will help you meet the following curriculum goals:

  • Communication skills in writing
  • Computer (technology) talents
  • Understanding of global marketing/business concerns
  • The ability to think critically
  • Skills in analysis
  • Understanding of marketing and business ethics

What is the Weightage of this BUS504 Course Code in Their Semester?

Following table shows the weightage of the course code:

Modules

Weightage

In-class presentation

25%

Mid-semester test

25%

Individual written report

30%

Also Provides Other Course Assignment

 
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Why Us
  • Best Quality Work

    When you opt for our services you are assured of a supreme quality assignment.

  • Best Price

    All our services are carefully curated to suit your requirements within a limited budget.

  • Timely Delivery

    We always emphasise on the aspect of timeliness so that you’re delivered with your tasks within the specified deadline.

  • 24/7 Support

    Our customer support team is always approachable and you can raise your concerns with them at any time of the day.

  • 100% Privacy

    When you delegate your tasks to us, your details are protected by a secured database system.

  • Unlimited Revisions

    You can always avail our free unlimited revisions with no extra charges according to your convenience.